communication + training

Top 5 Mistakes Made When Producing Educational Video Content

With continuous technological advancements, digital videos have become widespread. Different video platforms such as YouTube and Vimeo consist of millions of content creators, which are producing billions of hours of content daily.

To no surprise, educational videos are among the most popular types of videos out there, because after all, curiosity is at the core of being human and we are ultimate learning machines.

Educational videos have long been used as a helpful tool for discussing a diverse range of topics, as it improves the learning experience. It has been proven, too, that it allows viewers to retain more information and process them more efficiently. But aside from these benefits, utilising videos in educational settings has helped tear down the location barrier between the messenger and the receiver: something that people used to struggle with, prior to the advent of the internet and video sharing platforms.

People and institutions create educational videos for different purposes; lectures, marketing strategies, documentations, as well as product testing and demonstration to name a few.

7 Ways to Use Psychology in Your Social Media Marketing

As easy as it looks, not everyone can produce effective educational videos. Therefore, keep in mind the top 5 mistakes people make when producing educational video content.

1. Poor video quality

Video quality is so important because it is the first impression viewers have of you. If your content is extremely pixelated and hard to look at, you risk coming across as a newbie in the space, and viewers may decide to quickly hit the ‘next’ button due to it being unwatchable.

With the advancement of camera phones, this is becoming easier to avoid. So if you have an ancient iPhone 5 or older, perhaps borrow your neighbour’s phone for clearer and higher-quality content!

2. Bad audio

Bad audio happens when there’s a lack of balance in sound quality, like volume and echo. If your video is too loud or too soft, your audience can quickly lose interest from frustration of trying to hear the content you are delivering at the right volume – and that is the exact opposite of what you want!

3. Lacking humanity

Pictures, slideshows, or screenshots are really helpful in creating effective imagery, but overloading your videos with these will result in an ineffective output. A natural human habit is to look for a connection – even in digital video! Body language and facial cues are essential in communicating, and this still rings true in video. Removing a sense of humanity and enthusiasm for the topic, will make your content less engaging – so have fun with it!

4. Length

Let’s admit it, with this fast-paced world we’re living in, our attention span is becoming progressively shorter. Studies show that after 10 seconds, engagement can drop significantly if attention is not initially grabbed. We look for things that are concise.

5. Incorrect or misleading content

Make sure you’ve done your research before you begin filming! The last think you want is to publish information that is incorrect. Videos tend to mislead and confuse people when the creators are either unsure about what they want to talk about or are clueless how to deliver it. If you’re struggling with producing effective educational video content, it’s worth looking into a professional video production company to help guide you through the creation process – saving you time and resources.

Here’s an example of how we, at WeMOV, announced our VR services with a fun explainer – don’t forget to either put on your googles or drag the screen along for the full effect!

If you’d like to get started on your educational video series and need a professional team on-board, contact us!