case studies

Pipan – Online Campaign

Mo Milk? No problem.

Our friends (and former roommates!) at Pipan contacted us wanting to create a series of visual advertisement campaigns to target their international markets. The combination of talented children, illustrated cartoons and plentiful milk moustaches resulted in a full day’s worth of filming worthwhile promotional content.

Mo Milk is Pipan’s alternative to milk. It contains 15 billion CFU of live probiotic bacteria in every serve. Pipan is an Australian-made brand with all of its products and ingredients locally sourced.

You can find out more about them here (or keep scrolling to view their ads!) 

When Rach Moors-Chantry, the Head Producer of this shoot was asked what the challenges were on the day – she said that Pipan made it extremely easy, providing not only the location but all talent on the day. The number one concern was timing! With a jam-packed schedule, many moving bodies and many glasses of milk to pour – there was a lot to do.

The crew on the day was Garth as Director, Rach as Producer, one of our Director’s of Photography, Reuben and Dan as the camera assistant – all hands on deck! There was also a last-minute decision made to pull one of WeMOV’s animators from their desk as a production assistant. 

At WeMOV we are all about upskilling our employees in areas that they show interest in. Louis made it known that he’s more than just storyboards and motion graphics, making a name for himself in the slating business. This was Louis’ first day on a production shoot and he was a great help in wrangling the children and ensuring all shots from the call sheet were done and accounted for.

The children on set were troopers, really proving Pipan’s Mo Milk formula does wonders for their hard-working bodies!

Click here to view the rest of the videos from the campaign and here to get in touch to create your own!