When it comes to online marketing, it’s an indisputable fact that video is the future. Well-made online video content is widely accepted to have the ability to deliver messages in a powerful way, effectively driving engagement with a brand’s audience.
Many different techniques in video production can be harnessed to inspire a variety of emotional responses in the target audience, as well as positioning brands as reliable, trustworthy, and honest entities. It probably goes without saying these attributes are highly valued by modern consumers when deciding on the businesses and brands they want to connect with.
Aside from the ability to create a powerful impact, WeMOV – a leader in corporate video production in Melbourne – outlines below the many additional benefits associated with the effective use of engaging video content for creating a discoverable brand with a convincing story.
Video is persuasive and sharable
When considering how people receive information about brands and the products and services they offer, consumers tend to prefer video content over the more traditional emails, newsletters, images, and blog posts, according to research conducted by HubSpot.
According to Forbes, a whopping 90 percent of customers claim a well-put-together product video will have a significant impact on their buying decisions, with 64 percent saying a video will is more likely to encourage them to buy, according to Animoto.
Furthermore, another recent Hubspot study suggested the inclusion of video content on a website’s product or service pages can increase purchases by up to 144 percent.
When potential customers start researching their options online, they have a variety of tools at their disposal. Websites, electronic direct mail, and social media all play a role, with video easily incorporated into any of these platforms.
Video content accounts for 11 percent of all content uploaded to Facebook, where it accrues 8 billion views every single day. Meanwhile, YouTube – a platform synonymous with online video content – has secured its position as the second-largest search engine behind Google, with daily video views amounting to a staggering one billion hours!
And it doesn’t start and finish with the initial viewer. If an online video truly resonates, the viewer is much more likely to share it via their own channels. From Facebook to Twitter, Instagram and YouTube, video content gets shared, meaning visibility of your brand has the capacity to spread organically beyond the initial post, with zero additional effort required from your side!
Video makes it easy for potential customers to discover your brand story
97 percent of marketers have noted that video marketing has helped increase understanding of their product or service amongst customers, according to research conducted by HubSpot.
This makes sense when you consider we exist in a world filled with increasingly time-poor people. Why would you make your customers read a 15-minute spiel when you can offer the same information in a matter of seconds, and all they have to do is sit back and passively watch?
Video also has the advantage of being easy to consume ‘on the go’. In fact, YouTube has reported mobile video consumption is increasing by an impressive 100 percent year on year, according to Insivia.
The simple truth is that people just love watching videos! They’re accessible, entertaining, and adaptable. They can cover an entire spectrum of content types, from the educational to the heartwarming, to the fun, to the hilarious. Therefore, when it comes to marketing your brand online, a large audience already exists that’s ready and waiting to discover more about who you are via the magic of video!
Improve your chances of being discovered on Google
By taking the time to ensure your video content is SEO optimised, with elements such as relevant and eye-catching thumbnails, catchy and intriguing titles, and genuinely high-quality content, video can bring lots of extra traffic to your website.
Engaging and well-made video content can help improve your website’s ranking on Google, and hence the opportunity to be discovered by new customers. This is because, according to Backlinko, the length of time visitors spend on your website (also known as ‘dwell time’) as the result of a Google search has a direct impact on how you are ranked, and consequently how high you will appear in search results going forward.
In fact, websites containing engaging video content will increase their chances of appearing on the first page of a Google search by up to 53 times, according to research from Forrester.
Video will continue to grow as the medium of choice for brands, marketers, and consumers
As technology continues to evolve and promotional video content creation becomes more realistic and affordable to more and more brands so too do the ways in which it can be used. This means boundless opportunities to get creative and get your customers engaged with the messages you deliver through this valuable medium.
And one thing’s for sure … if you don’t start utilising video content to its full potential, your competitors absolutely will! It’s vital, therefore, that you make sure you’re not the one that gets left behind!
Discover how online brand videos can be used in the most effective way to support your digital marketing strategy, by calling the WeMOV team for a chat.
We’re renowned for our leading video production services so, whether you’re just starting out on your journey towards creating your own brand videos, or looking to give your existing video strategy some extra flair, we’re here to answer every question about your video content needs!
