The Challenge

How do you showcase massive operational scale and true company culture without sounding like a dry corporate slide deck?

Instead of relying on professional talent or traditional talking-head interviews, the campaign was driven entirely by real employees across every department. That meant coaching non-actors to feel confident, natural, and camera-ready. We had just three production days to film across an active pilot plant, factory floor, warehouse, corporate office, retail spots, and distribution centers. On top of all that, we needed to work around live manufacturing schedules and strict safety rules, ensuring every location felt like one continuous, connected visual story.

Our Creative Approach

Movement was the secret sauce. Rather than cutting between standalone scenes, we pitched a dynamic concept that guided viewers through the Chobani story using continuous motion and clever visual transitions.

We kicked off the campaign from right inside the iconic Chobani fridge, wrapping up with a sweeping reverse reveal of the wider team, symbolising how a single idea grew into an incredible community. To elevate the live-action footage, we integrated custom illustrated animations inspired by Chobani’s brand assets. Playful graphic flourishes, motion trails, and cheeky transitions added a layer of visual wonder without taking the spotlight off the real stars on screen.

Every creative choice was designed to boost the energy, keep it approachable, and make the content feel distinctly Chobani.

Bringing It to Life (Production)

Pulling off a multi-location shoot inside active industrial facilities takes serious pre-production prep.

Forget heavy track setups and rigid gear. We opted for stabilized gimbal and handheld camera systems, giving us the freedom to weave through working production lines and move fluidly alongside the team. Meticulous schedules and shot lists ensured zero disruption to Chobani’s active operations, while still giving us time for lighting setups, rehearsals, and practical FX choreography.

What We Delivered

We delivered a complete asset suite featuring a hero brand video, multi-location video production, motion graphics and illustrated animation, drone cinematography, product-focused visual storytelling, corporate brand content featuring real employees, and a multi-platform digital content suite.

The Key Takeaway

Corporate videos don’t have to feel corporate. By pairing sharp creative strategy and tight pre-production with authentic human stories, we turned a standard company showcase into an immersive, high-energy brand experience.