Recent years have seen video content increasingly embraced by the corporate world. This medium’s increasing popularity as an effective way to tell the story of a business is showing no signs of slowing.
The fact that Google acquired YouTube way back in 2006 (for a whopping USD $1.65 billion!) demonstrates how long the biggest player on the web has believed in the importance of video. But why?
Put yourself in the position of your customer for a moment. If you were given the choice of learning about your organisation, product or service through lots of written content or a snappy video, which would you choose?
Video has the ability to keep an audience engaged (and even entertained!), and presents information in a more easily digestible format. The majority of people would therefore likely select the video option.
Masses of print, broadcast, online media content is produced every second. And with constant access via mobile devices, customers and stakeholders are exposed to an endless stream of information every day.
We live in a world where people tend to be busier than ever. The ability of corporate videos to quickly and easily communicate key information should therefore make it a top priority for any savvy marketing manager.
But these are far from the only reasons modern businesses see the creation of quality video content as a desirable way for their brands to create an impression. Below, the team at video production company WeMOV has rounded up some key benefits you may not have considered.
Build and maintaining your social media following
For most businesses, a strong social media presence modern day necessity. It’s the place many of us now receive our information. Video content does particularly well on social media. It frequently outperforms graphics, photos, and text in terms of engagement.
For existing social media followers, video can create a highly engaged community whose members feel involved, connected and valued.
Engaging videos are also incredibly shareable. And in the world of social media, a share by an existing customer is a powerful endorsement.
In summary, video is a key approach for businesses looking to spread the word about their products and services, and build a following on social media.
Boosting website visits
A wealth of research links the use of corporate videos to increased website visits.
Post the right video with the right message to your Facebook, Instagram or YouTube account, include it in your electronic direct mail, establish a fun or informative vlogging presence, and watch click-through rates soar!
In turn, this generates awareness of and interest in your products and services, ultimately boosting sales.
Be rewarded by Google’s algorithm
Google’s complex algorithm dictates the prominence and visibility a business receives when a potential customer searches relevant keywords. This is why an effective Search Engine Optimisation (SEO) strategy is so essential.
One element of a website Google rewards is the embedded video. This increases your chances of appearing at the top of searches for information on the products and services you provide.
There’s a video solution for every audience
One of the best things about video is its versatility – promotional videos, training videos, animated videos, explainer videos, and the list goes on. It can be used to tell any story in a multitude of engaging ways. This means there’s a video solution to suit any business, sector, topic and audience.
This diversity allows businesses to be smart about how they use video to make the most significant impact on the audience.
Creating a more powerful impact amongst your target audience
The ultimate goal is to generate an emotional response amongst viewers. That could be happiness, excitement, amusement, empathy, and everything in-between.
An emotional response to a brand video can create a genuine connection between business and customer. It can inspire recognition, trust and loyalty.
A great example is the testimonial video. Passionate customers can discuss what they love about your business. They can tell the world about the impact you have had on their lives. A vote of confidence from an existing customer will likely inspire more people to have faith in your business than a message from the CEO or a paid ambassador.
Done right, video can play a key role in transforming perceptions of a company from a corporate entity chasing profit, to a relatable brand with an authentic story. And importantly, one that will add value to the lives of its customers!
Better return on investment (ROI)
A lot goes into the marketing strategy of any business. Resources, time and financial investment all play a role. It therefore makes sense to focus on the techniques that generate the greatest success. Depending on the organisation, success could mean increased sales, loyalty, brand recognition, or many other potential outcomes.
Video has the power to tell your story in an impactful way to either a broad or extremely targeted audience. Investing in the production of quality, relevant and powerful videos is therefore a highly bankable way of getting the best results from your investment.
Ease of tracking success
Tools like Google Analytics are easily accessible and user-friendly. They allow you to monitor the success of the videos you publish. Access to this kind of data is invaluable. It allows you to learn from every video, and use these insights for the continual improvement of your content strategy.
From the startup to the established mega-brand, every business should consider corporate video production an essential pillar of their communications strategy. This medium has the power to generate global awareness, create a lasting impact, change perceptions, and inspire trust and loyalty.
How can WeMOV help?
Whether video is already a pillar of your marketing activities, or something you’re exploring for the first time, WeMOV would love to chat! From live action videos to animations, we are a production team filled with creative and technical experts. We are adept at creating the right content to meet the objectives of any campaign.
Our people pride themselves on offering a professional and easy experience to clients. That’s why at WeMOV we have a strong reputation for offering the best services in corporate video production Melbourne has to offer!
