This is where an effective internal communications strategy comes into play, as it can have the power to re-energise, motivate and re-build a happy workforce. Without this type of business strategy, disengaged workers will contribute to being a negative impact on customer satisfaction as well as create staff retention problems.
Here are 3 powerful internal communication strategies which you can immediately utilise to foster a positive and cohesive workplace culture.
1. Plan Your Message
How is your current internal workplace communications strategy? Is it sending out the right message or any message at all? What needs to be improved?
It’s important that you know what the end message is that you are trying to convey to your employees within your communications strategy, if you are not sure what it is, then your team will also be confused.
Perhaps you want to build a stronger team by emphasising company values, train new employees based off of updated systems, improve customer satisfaction levels via customer service policies and procedures or even explain how to communicate around the launch of new products and services.
Once you have a clear idea of what you are communicating, it will be easier to manage the best way to deliver it; specifically in a way that will speak to your employees.
2. Research & Gather Feedback
There should be open channels of communication within your company and you should actively promote an open door policy. If you do not know what is wrong or you are not aware of any dissatisfaction among your team this could have a detrimental effect on staff retention if it is not addressed.
Equally, if there are many aspects of your company, which are going well, this also needs to be made known, so you can build and strengthen what is working.
You may wish to consider conducting a survey amongst your employees as part of your communications strategy as this will allow any issues to be addressed and give staff a voice.
As well as surveys, you may also conduct receiving feedback via staff meetings and appraisals. This is a great time to gather all information and press the reset button.
Once you have the data gathered from any feedback meetings or surveys it will allow you to better measure the success of your new or revised internal communications strategy.
3. Execution and Delivery
Do you know how your new business strategy is going to be implemented? How are you going to get that message across, and what channels are you going to use?
One way is through video. Video communication leads to higher levels of engagement, so this should be one of your top strategies when it comes to communicating internally; especially if you have a widely dispersed workforce! Watch this video on how corporate communication videos work:
Another way could be through a respected team member of the related department delivering any updates and training in person. This will allow you to gauge the level of understanding and support of any internal updates.
If you’d like to get started on creating a strong internal communications strategy, reach out and we will help you design and create a powerful internal corporate communications video.
