case studies

Hawker 88 Event Promotion Case Study – Queen VIC Market

Queen Victoria Market is not only an iconic landmark in Melbourne, but recently has become known for the epic night markets they host!

Hawker 88

In addition to the Summer and Winter Night Market, this year Queen Vic launched Hawker 88; a market that ‘brings the tastes, sights and sounds of the Orient to Melbourne’s favourite market’ during Spring time.

From Chinese Dragon Dance performances to over 20 street food stalls to ‘weird, wacky and wonderful’ Asian wares, there’s lots to experience!

The Brief

Our job on the night of shooting this amazing event was to capture all of the above and more!

Event Profile video coverage is really powerful because it communicates the atmosphere of the event and can be re-experienced over again after the event has finished.

That is why year after year we’ve worked with Queen Vic and developed promotional video material for the markets to showcase all the exciting things that can be enjoyed there.

This content is then shared across social platforms and networks.

Main Challenge and Solution of the Hawker 88 Video Shoot

The main challenge of this shoot was the amount of events, stands, entertainment and food to cover while navigating the popular and packed market space.

To overcome this we strategically filmed as a unit, making our way through the market and started with food stalls, which tend to get more busy as the night unfolds.

Due to the crowds and queues, it was important that we simultaneously focused on filming the most popular places first before they sold out of signature dishes.

We also had to pay attention to timing and the entertainment schedule to ensure we didn’t miss event highlights.

Queen Vic Feedback

“These guys nail the brief every time. They’re super speedy with the editing process too and lovely to work with. I would highly recommend them.” -Meg, Queen Vic Marketing Manager

Hawker 88 Promotional Video

We had a blast filming this one and are really happy with how it turned out! Have a watch and then maybe go check it out yourself one Wednesday night.

If you have an event coming up you’d like to film,  feel free to contact us and come by for a chat!